10 Commandments of Power Positioning
Marketing strategies for creating an endless stream of new, repeat and referral business.
http://www.aniota.com/~jwhite/success0.html
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Hourglass Positioning Method
Brand and product positioning method developed by Mark E. Smith, positioning consultant.
http://www.hourglass1998.com/
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Poole-Adamson Research
Market research information on brand positioning. Provides a research-based newsletter.
http://www.interlog.com/~sadamson
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Branding Asia
Articles and monthly columns on branding in Asia. Includes brand news and exclusive searches to article databases.
http://www.brandingasia.com/
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New Products Workshop
Positioning and repositioning of existing brands.
http://www.barryfeig.com/
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Social Marketing
A short free course in social marketing and market positioning.
http://www.foundation.novartis.com/social_marketing.htm
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The Naming Workshop
Concentrated one-day program designed to generate naming possibilities for any product, service or company.
http://www.namingworkshop.com/
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The Naming Newsletter
A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.
http://www.namingnewsletter.com/
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Chaoticroots
Sample items and discussion area related to institutional branding around urban street culture. Moderated by the staff of Howe Creative agency.
http://www.chaoticroots.com/
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Building Brands
Offers articles and newsletters on marketing, branding, communications and related skills.
http://www.buildingbrands.com/
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